Green Claims Audit · €4,500 excl. VAT
Worried your sustainability claims may not stand up to scrutiny?
Identify evidence gaps before regulators, customers or NGOs do. We review up to 25 claims against EU, UK and French green-claims requirements and give you a risk-rated action plan.
From 27 September 2026, brands selling to EU consumers will need stronger evidence behind public sustainability claims.
Risk Check or Audit — which one do you need?
Free · 5 minutes
The free Green Claims Risk Check helps you spot where your claims may need attention.
€4,500 excl. VAT
The Green Claims Audit goes further. It reviews up to 25 claims one by one, identifies where the evidence is strong or weak, and shows what to fix first.
You receive a risk-rated claims register, evidence gap analysis and prioritised action plan — so your team can move from uncertainty to clear next steps.
Not ready for a full review yet? Start with the free Green Claims Risk Check.
The Green Claims Audit assesses fashion brands' environmental claims against the EU Empowering Consumers Directive, also known as the EmpCo Directive or Directive (EU) 2024/825, the proposed EU Green Claims Directive (its future now uncertain), the UK CMA Green Claims Code, and the French AGEC law. It is a vendor-neutral green claims audit for fashion, apparel, footwear and textile brands.
Fashion and textile brands are making environmental claims every day — recycled, sustainable, circular, responsible, low-carbon. But the regulatory landscape is changing fast:
- EU Empowering Consumers Directive / EmpCo Directive (Directive (EU) 2024/825) Adopted law. Member States had to transpose it by 27 March 2026; the rules apply from 27 September 2026. It targets generic environmental claims, unsupported sustainability labels, vague future environmental commitments, and misleading green marketing practices.
- Proposed EU Green Claims Directive The Commission announced its intention to withdraw the proposal in June 2025, but it has not been formally withdrawn and its future remains uncertain. It could still be revived in some form. For now, obligations rest with the Empowering Consumers Directive, which is exactly why anticipating this shifting landscape matters.
- UK CMA Already investigating fashion brands for misleading environmental claims.
- France's AGEC law Already bans terms like "carbon neutral" without strict conditions.
The question is no longer "should we substantiate our claims?" It is "can we prove what we're saying?"
What the audit delivers
Everything in one personalised report
Risk-rated claims register
Every claim you make, assessed as LOW, MEDIUM, HIGH, or CRITICAL risk, with narrative reasoning.
Regulatory applicability snapshot
A personalised table showing which frameworks apply to your brand, based on your markets.
Evidence gap analysis
Where your claims are not yet backed by strong enough data, documents or substantiation processes.
Broader evidence implications
Where the same data gaps affect your readiness for other regulations (DPP, due diligence, EPR).
Prioritised action plan
What to fix immediately, what to address in 90 days, what to monitor.
One round of clarifying questions
By email, included in the audit fee, if we need anything to interpret your responses.
Follow-up exchange
Send questions to contact@go-trace.com within 5 working days of receiving your report — we use them to prepare a focused 30-minute video call. If we don't hear from you, the report stands on its own.
How it works
From payment to report in 15 working days
- 1
You complete the online intake
Start the secure online intake — a short Company Profile and a structured Claims Register where you list each sustainability claim, where it appears, and what evidence supports it. Dropdowns and examples guide you. Takes approximately 1-2 hours. Pay at the end, once you have reviewed everything.
- 2
We analyse your claims
Our team assesses each claim against the EU Empowering Consumers Directive, the proposed Green Claims framework, the UK CMA Green Claims Code, and the French AGEC law. We use a structured risk assessment framework covering specificity, evidence quality, scope match, and regulatory exposure.
- 3
You receive your audit report
A personalised PDF report (15-20 pages) within 15 working days of receiving your online intake submission. Includes the risk register, evidence gaps, broader implications, and prioritised actions.
Pricing
€4,500
Prefer to pay by invoice or bank transfer? Get in touch to arrange it.
- Fixed price, no hidden costs
- Up to 25 claims (for more, contact us)
- Report delivered within 15 working days
Prefer to talk it through first? Get in touch for a scoping conversation — no commitment.
Who this is for
Built for fashion teams under regulatory pressure
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Fashion, apparel, footwear and textile brands selling in the EU, UK or France.
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Brands currently making environmental claims on their website, packaging, labels or marketing.
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Sustainability, compliance or marketing teams who need to know their exposure before enforcement begins.
Who we are
GO TRACE is an independent, vendor-neutral fashion-traceability consultancy (est. 2022). Observer at UN/CEFACT, cited by FashionUnited, listed on the EU Textiles Ecosystem Platform, supported by an advisory board of six international experts.
FAQ
Frequently asked questions
Is this a legal audit?
No. This is a traceability and evidence assessment. We assess whether your claims are supported by verifiable data and whether they align with current and emerging regulatory expectations. We are not a law firm and this report does not constitute legal advice.
What is the EmpCo Directive (EU 2024/825)?
It is the EU Directive on empowering consumers for the green transition. It strengthens consumer protection rules against greenwashing and applies from 27 September 2026.
What if we sell outside the EU?
The audit covers the EU Empowering Consumers Directive, the UK CMA Code, and the French AGEC. If you also sell in other markets (US, Australia, etc.), we can note additional exposure where relevant.
How many claims can we include?
The standard audit covers up to 25 claims. For audits covering more than 25 claims, please contact us at contact@go-trace.com for a custom quote.
What format is the report?
A branded PDF document of 15-20 pages, delivered by email within 15 working days of receiving your online intake submission.
Do you also help with implementation?
Yes. GO TRACE offers DPP training, a personalised provider map, supply chain due diligence assessments, and implementation support. These are discussed in the "Next Steps" section of the audit report.
What if we've already had a greenwashing review?
That's fine — our audit may cover different dimensions. We focus specifically on evidence infrastructure and data substantiation, not only on legal wording.
Is there a call included?
Your audit includes a follow-up exchange. Once you receive your report, feel free to send any questions to contact@go-trace.com within 5 working days — we'll use them to prepare a focused 30-minute video call, scheduled within 5 working days of receiving your questions. If we don't hear from you, we'll take that as a sign that the report speaks for itself and no call is needed.
Scope of work — what is and isn't included
The Green Claims Audit covers an assessment of up to 25 environmental and sustainability claims provided by the client, against the following regulatory frameworks: EU Empowering Consumers Directive (2024/825), the proposed EU Green Claims Directive (its withdrawal was announced in 2025 and its future is uncertain), the UK CMA Green Claims Code, and the French AGEC law.
In scope. A personalised audit report (PDF, 15-20 pages) containing a risk-rated claims register with narrative assessment, a regulatory applicability snapshot, evidence gap analysis, broader evidence implications across DPP, due diligence and EPR, a prioritised action plan, and one round of clarifying questions by email, if needed. Follow-up exchange included (see deliverables above).
Out of scope. Legal advice, implementation of recommended actions, and ongoing monitoring.
We deliver the evidence map and prioritised actions — your team and counsel use them to strengthen the claims that need it.
Ready to find out if your claims are defensible?
The online intake takes 1-2 hours to complete. Your audit report is delivered within 15 working days of submission.
Start your Green Claims Audit →Prefer to talk it through first? Get in touch for a scoping conversation — no commitment.
Questions? Write to contact@go-trace.com.