About GO TRACE

Our mission and values

What we do, who we do it for, and what we stand for.

Our mission

GO TRACE prepares fashion and textile teams for the era of mandatory traceability, with independent, vendor-neutral training and advisory on the EU Digital Product Passport and circular fashion.

ESPR and the EU Digital Product Passport are reshaping how brands evidence the products they sell. We help fashion teams turn that requirement into a structured, defensible operating model.

Core values and priorities

Transparency, traceability, circularity.

Dedicated to promoting transparency, traceability, and circularity in the fashion industry, we recognise the importance of transparent value chains and clear traceability in validating sustainability claims. Our work focuses on equipping companies and stakeholders to drive continuous improvement and progress, together.

Guided by our ethical principles and values, we foster:

Openness and honesty rather than hiding information and practices.
Real progress and improvement rather than superficial claims.
Collaboration and cooperation rather than isolated efforts.
Adaptability and continuous learning rather than rigid compliance.
Circularity and longevity rather than products designed to be discarded: traceability also makes repair, reuse, recycling, and resale operational.

Want to put these values to work?

Get in touch to discuss how we can support your traceability programme.