When we launched GO TRACE, traceability in fashion was a choice — a way for forward-thinking brands to differentiate themselves and build trust with conscious consumers.
That era is ending.
The EU's Ecodesign for Sustainable Products Regulation (ESPR) is now in force, introducing the Digital Product Passport as a future mandatory requirement for products sold in Europe. Textiles — including apparel and footwear — are a priority sector. In the coming years, every garment will need to carry verified data about its materials, origins, environmental impact, and end-of-life options.
What we championed is becoming law. And we're here to help you prepare.
Alexandra Pelka is an Austrian ESG and Sustainability Consultant with a focus on manufacturing. She gained hands-on supply chain experience as Head of Europe for a tech provider and founded AP Projects to improve sustainability in companies. Alexandra is also a member of the United Nations Economic Commission for Europe's (UNECE) expert team for traceability and transparency in the footwear and garment sector since 2019, working with industry representatives on legislation proposals, compliance programs, and blockchain services.


Bettina Hobson, a US-based Supply Chain Leader passionate about fashion sustainability, is a certified Sustainable Supply Chain Professional and experienced instructor, and Course Content Creator for the International Supply Chain Education Alliance, who uses her expertise to help organizations enhance sustainability practices; she has lectured extensively, including at the University of Michigan Ross Business School, authored articles on circular economy inclusion, produced shows for NY Fashion Week, and participated in a Lenovo-hosted sustainability panel at the NRF Big Show in New York City.
Inés Renobales Fernández is a Sustainability Specialist with 7 years of experience working at Inditex. During her time there, she focused on the improvement of social and labor conditions in the supply chain. In addition, she served as the Global Coordinator for programs and projects related to gender equality and women's empowerment within the supply chain. Inés is currently based in Madagascar where she is developing a sustainability and CSR Strategy for the social enterprise, Made for a Woman. She is passionate about her work and believes that businesses can be agents of positive change.

Medina Imsirovic is a writer and former legal advisor with a focus on sustainable fashion. She is currently living in Luxembourg and has contributed to reputable publications such as Fashion Changers, Vogue Germany, and Funke Mediengruppe, with a focus on sustainable supply chains and business models. Medina's expertise in legislative and regulatory influence on the fashion industry, her ability to navigate the intersection of fashion, business, law, and sustainability, and her experience interviewing industry experts and brands all contribute to her distinctive perspective on the fashion industry.

Natasha Mahezabin is an environmental engineer from Bangladesh, specializing in trade facilitation, climate change, and environmental impact assessment. Her expertise spans carbon accounting, environmental management system, renewable energy, and project management in Asia and Africa. She has worked in private sector, academia and international organizations including ITC and UNESCAP, where she contributed to climate-smart trade procedures and the environmental assessment of readymade garment exports.

Sofia García Torres is based in Spain and holds a Doctor of Philosophy (PhD) in Business and Territorial Competitiveness, Innovation, and Sustainability from the University of Deusto. Her research on traceability and transparency for sustainable apparel-fashion supply chains, using a mixed-methods approach, together with her professional experience in fashion multinational companies for more than 12 years, demonstrates her expertise in the field. Currently, Sofia is a Researcher and Lecturer at Deusto Business School, where she shares her knowledge and experience with students.
